A new look for the new name

The logo has been designed with Keevil-based company Rednine, and proudly shows off the new name, Wiltshire and Bath Air Ambulance Charity, alongside the new avatar.

The avatar is circular, with a central H, surrounded by a heart.

The H is shaped like a helipad and also shares a health aspect. The heart wrapping around the H signifies the protection and care provided by the charity to the local community.

Our new support line of 'Going above + beyond' comes direct from feedback given by stakeholders during the rebranding process. It is a nod to our helicopter, which goes above and beyond in the skies over Wiltshire and Bath, but also references the enhanced critical care expertise provided by the aircrew.

To comply with accessibility requirements, the charity has also adopted a darker green, whilst still retaining its historic and much-cherished colours.

This is how the changes have been reflected on the helicopter and for the critical care cars used by the clinical crew.

To comply with accessibility requirements, the charity has also adopted a darker green, whilst still retaining its historic and much-cherished colours.

This is how the changes have been reflected on the helicopter and for the critical care cars used by the clinical crew.